Brooks Institute Photo Session
Last month I participated in Jason Madara's fashion photography & lighting seminars two day event put together by Brooks Institute in Santa Barbara CA. I did this event for two reasons, one I wanted to see what Jason was doing professionally and I also wanted to see if I wanted to start incorporating lighting into my photography bag of tricks with wedding photography. Photography is paining with light. Without light you got nothing.
The class was held at the historical Montecito Campus, which is a beautiful estate that was built in the early 1920’s. It has breathtaking vistas overlooking the Santa Barbara Harbor and the Channel Islands. I just heard recently that its being sold because of the cost of upkeep. Beautiful but expensive.
The first day Jason told about himself and his photography experience. This really opened my eyes to the different world of photography. Jason Madara's work is described as startlingly raw and real or ephemerally beautiful, often at the same time. He finds inspiration from his subjects and the locations where he shoots. Earlier in his career, Madera spent a few years working in Europe and South Africa shooting fashion for magazines, catalogs and ad campaigns. He moved to San Francisco in 2001, where he continued to fulfill his creative ambitions by producing images for editorial and advertising clients, including Pac West Telecommunications, Bosch, Fanta, Interview, Entertainment Weekly, Business 2.0 and Fortune Small Business. The workshop focused on lighting techniques used in contemporary fashion, beauty, and portraiture photography. We explored lighting techniques the studio using different types of studio lighting: soft box, hard light, and umbrella. We also used flash on location, open shade, backlight and direct light.
We had different models and different stations. We broke up in groups, and then went to each station, Jason showed what he would do, he was photography tethered to a computer with a new Hasselblad H3D-22 with a resolution of 22 megapixels. Sicko. But there is a price to be paid when using this type of camara. He is tethered to a computer. Teathered or leashed, meaning you can only go as far as your leash. I wasn’t teathered, but with all this lighting stuff your model has about a 4 foot radius of where she can move, and the job in fashion photography is directing. Who are you directing, well, the make up artist, the people helping you set up lighting, the model what to do, how to turn, what to think, how to feel. Professional models know how to do this. There is real value in knowing how to do this with non professionals. For wedding photography what I don’t want to do is take over the day and make a wedding day a fashion shoot. My objective is to relax the bride and groom so they feel comfortable in front of a camera. Being the subject with all this gear set up pointed at you, you really need to be a pro not to feel intimidated. And for me you really lose the spontaneous with all that gear.

Over all I was turned off by the amount of stuff you need to offer this type of lighting, its really amazing how much batteries, cords, lights, bags, sandbags, etc that is needed for this style of photography. I prefer the the camera with a plain vanilla mounted flash in a pinch, hopefully you don’t have to use because natural light is by far the most beautiful light. When all the elements come together, when you see that perfect content, with the perfect mood and the light is just perfect and click….
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